Copywriter: Stephanie Granado

Art Director: Jason LaFlore & Andrew Caturano

Video Editor: Kevin Oh

Agency: Havas Chicago

About this project:

During the summer of 2016, we witnessed the prominent rise of the Black Lives Matter movement and heightened media attention on police brutality. Many brands, including Nike and Under Armour, released statements and took an official stance on the matter, inspiring Sprite to do the same. Sprite is a brand known for being a significant part of black culture, from the content it creates to the talent it signs and its natural place in popular culture. So when the Coca-Cola brand wanted to take action, they knew Sprite was the right brand to do it.