Copy: Stephanie Granado
Art: Ori Gonzalez
Agency: Sapient RazorFish
About this project:
When creating the summer campaign for Cruzan Rum, we had one challenge—it had to involve a bucket. Although the idea of a summer bucket list has been done, we wanted to flip the traditional bucket over and make our list more unexpected.
Memorial Day is the official start of summer. A perfect time to start crossing things off your #CruzanBucketList.
4th of July isn’t all about fireworks, it’s about freedom. So feel free to start checking things off your #CruzanBucketList.
Bucket List No. 48: Step up your bucket game ✔️ #CruzanBucketList
Bucket List No. 35: Spend the summer working on your winter bod ✔️ #CruzanBucketList
Bucket List No. 40: Tame a wild beast ✔️ #CruzanBucketList
Bucket List No. 33: Start your summer with a splash ✔️ #CruzanBucketList
Bucket List No. 38: Turn a work friend into a friend friend ✔️ #CruzanBucketList
Bucket List No. 49: Grab life by the bucket ✔️ #CruzanBucketList
Bucket List No. 39: Lift someone's spirits ✔️ #CruzanBucketList
Bucket list No. 44: Experience the taste of victory ✔️ #CruzanBucketList
Bucket list No. 50: Show off your summer style ✔️ #CruzanBucketList
Bucket List No. 47: Win your dream vacation ✔️ Create your own bucket list for a chance to win the ultimate bucket list trip to St. Croix and other fun prizes. #CruzanBucketList.
Bucket List No.37: Bring some flavor to your wardrobe ✔️ #CruzanBucketList
Bucket List No. 36: Rough it in the wild ✔️ #CruzanBucketList
Bucket List No. 34: Have the confidence to rock your two-piece suit ✔️ #CruzanBucketList
Bucket List No. 46: Live life on island time ✔️ Create your #CruzanBucketList this summer for a chance to discover St. Croix.
Bucket List No. 41: Master the dark art of The Cruzan® Voodoo Hurricane
Bucket List No. 42: Find clarity with a perfect Cruzan® Confusion
Bucket List No. 43: Relax and enjoy The Cruzan® Bay Breeze