Director, Copy & Storytelling: Stephanie Granado Patino

Director, Creative & Design: Diano Ocasio

About this project:

Ceek Women’s Health is the creator of a newly redesigned speculum. They tasked our team with developing an emotional messaging platform to humanize and identify the discomfort many women experience during pelvic exams. After testing our insights with both quantitative and qualitative research, we were able to establish a messaging platform that universally resonated with women.