Director, Copy & Storytelling: Stephanie Granado Patino
Art Director: Cristina Mencia
About this project: Each year during Medicare’s Annual Enrollment Period, seniors are bombarded with endless Medicare plan options. The market is extremely saturated, and brands are strictly regulated by government compliance.
After a quantitative and qualitative study of our audience, we learned that seniors wanted brands to approach them differently—Medicare companies portrayed them as sickly and dependent. This audience has evolved, and they are looking for brands that represent them more accurately and that can offer the care they need to live their bright, bold, vibrant lives.nt lives.
:60s Spot
OOH
DIGITAL
DIRECT MAIL
PAID SOCIAL
:15s Native Video