Sr. Copywriter: Stephanie Granado

Freelance Copywriter: Melissa Smock

Associate Creative Director: Derrick Muniz

Agency: República

About this Project:

The crazy thing about a pitch is that sometimes it turns into the actual campaign. In our quest to win the business for Azamara Club Cruises, our pitch anthem led not only to winning the account but also to the beginning of the entire campaign. After weeks of late nights and several iterations, we landed on our line, "Explore Further," and turned that idea into an entire brand concept.